When it comes to respondent attitudes or sensitivity towards the survey structure, it's difficult to say what the difference is in between the countries. However from the actual project management perspective, recently we've seen some examples that may need some consideration when running projects in Asia.
- Order of the survey questions.
Specifically in projects run by clients in NA and Europe, we sometimes see the general profiling questions mixed up with the main questions. We do get the point that this will lead to gathering somewhat the "real" data, but from our experience this has actually led to respondents' complaints and confusion asking if it's an error, not that it will encourage severe drop outs but to leave them with questions and suspicion towards international surveys.
- Surveys that require downloading of files.
Maybe it's a needless to say point for some researchers, but considering the sensitivity towards online secruity of Asian respondents, this is something clients do need to be aware. Response rate assumption obviously needs to be confirmed with the panel supplier, and to prevent as much as possible for this to lower, we would need to assure no harm for the respondents in a transparent manner.
This is how detail-oriented panelists can be, and knowing it or not will change the results of projects, in both long & short term perspective.
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