Korea Quick Poll - Which is your primary media to access daily news?

From Korea - Here are the results of the quick poll we conducted on August 21st, 2010 about the way how people get information about daily issues.

Question: Which is your primary media to access daily news?
Total respondents: 6,041 

Results:                       

Internet                        - 4,296

TV                                 - 1,206

Newspaper                -     206

Friends and Family   -    126

Radio                           -    101

Other                            -      62

Free newspaper        -      47

Internet is now the most popular news platform in Korea based on our quick poll results. The overwhelming majority of Koreans (71%) use Internet to search out news because it is easier to access than from the televisions, radios or national print newspapers. You can check the article as soon as the news is uploaded. Getting news online allow consumers to assess and react to issues since most online news sites provide BBS or comment section under each news article. This makes reading news online more interesting. Further, online consumers also can share news link to their social networking sites, giving rooms for others for their opinions. Meanwhile, most portal sites in Korea such as Naver (http://www.naver.com) and Daum (http://www.daum.net) allow online users to set their main page and edit news lists based on their interests.

One-click generation has changed Koreans’ affiliation to news by becoming personalized and participatory.

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Korea Quick Poll - When do you use SNS usually?

Here are the results of the quick poll we conducted on August 7, 2010 about when do Koreans usually use Social Networking Service (SNS).



Total respondents: 5,373

Question: When do you use SNS usually?

(c) SK communications.

Social Networking Service (SNS) by definition is an online service or site that focuses on building and reflecting of social networks or social relations among individuals (www.wikipedia.org).

Based on the quick poll we conducted in Korea, 40% of the respondents use SNS from 9p.m to 12m.n. since they are at home and already far away from the hassle of work. They can freely communicate to their friends and post updates of what happened to them the whole day.

In Korea, even though Twitter and Facebook are getting famous, Cyworld (www.cyworld.com) is still the most popular social network service. Cyworld is founded by the SK Communications Inc., which provides an individual virtual space called “Minihompy” where people can manage their diary, photos, notes, and visitor wall just like the concept of Myspace (www.myspace.com). This service started to get popular about 5 years ago. Today, most Koreans have their “Minihompy” just like their homes in the web.

Like the other Social Networking sites, Cyword has their specific terms too. For example, ll-chon, which means your friends (www.facebook.com) or followers (www.twitter.com). Il-chon is a Korean term which means the degree of blood relationship in the family. Another term used by Cyworld is Akon(dotori) which means a currency system used to buy items like wallpaper and BGM to decorate their space. Those terms are now being used in daily conversation among Koreans who have accessed to this Social Networking Site.

Social Networking Service has been a part of the daily routine for most Koreans. At present, Cyworld.com catered the larger market share but Twitter and Facebook are starting to penetrate the Korean Market. Will Cyword.com be still on the spotlight after five years?