RPA China Panel Achieves Active Panel Size of 300,000

As the demand for online research in China continues to grow, so, too, does RPA’s China Panel, 91wenwen.net.  Launched October 2009, our China panel is now leading the industry with the highest active user proportion in mainland China, the highest visitation , and the highest Alexa ranking of any site of its kind:

• Over 300,000 active panelists (with approximately 700,000 total);
• Approximately 35,000 daily unique visitors; and
• 7,000 Alexa ranking globally.

So, how have we grown this panel?  Best-in-class sample management practices.  Daily, we check newly registered panelists as well as the last login of existing members – deleting any poor quality panelists regularly. 

Another reason for our panel growth is likely the 91wenwen iPhone and Android app for the China market.  Panelists there may participate in quick surveys and receive new survey notifications in real time  – all from the convenience of their smart phones.  These apps have helped us to greatly improve the response rate of our panelists in China. 

Going forward, 91wenwen will continue to grow, focused on increasing recruitment for in-demand groups such as car owners, parents, affluent groups and more.  And always, as with our panels in Japan and Korea, with an eye on maintaining industry setting panel management and user experience.

Tweet

China Quick Poll - How many credit cards do you have?

From China - Here are the results of the quick poll we conducted on 28th, Aug 2010 about

the number of credit cards a Chinese consumer has.

Total respondents: 12,404 
Question: How many credit cards do you have?

The results are as follows.

None            31.5%                  

  1                27.1%

  2                20.2%

  3                11.5%

  4                 4.5%

  5                 1.8%

more than 5 3.4%

Based on the survey conducted, 68% of our respondents have at least one credit card as of August 28, 2010. This is due to the strong growth of Chinese consumer market and the needs for personal payment. On the other hand, more than 40% of our respondents have more than one credit card, which makes an intense competition between credit card issuers, China Merchant Bank and Bank of China. With this, we believe, credit card issuers should provide more value added services and maintain good communication to their credit card holders to increase brand loyalty and prevent them from switching to other credit card issuing banks.

Tweet

China Quick Poll - Which type of pop music do you like?

From China - Here are the results of the quick poll we conducted on 21th, Aug 2010 about
which type of pop music Chinese consumers like.

Total respondents: 12,404
Question: Which type of pop music do you prefer?

The results are as follows:
                  
Taiwan/Hongkong pop 38.3%  
Mainland pop 36.3%
Western-style pop             12.7%
K-pop 4.1%
J-pop 3.0%
Other 5.5%

Results show that most Chinese consumers prefer Taiwan/Hongkong pop music, ranking at the top of the survey with 38.3%; however Mainland pop music not falling far behind with 36.3%.

These numbers manifest that mainland pop music can still go head to head with Taiwan/Hongkong pop music

while Korean and Japanese pop music are still a niche field for Chinese. However Korean pop music would be benefited from the Korean drama's impact in China as well.