As the demand for online research in China continues to grow, so, too, does RPA’s China Panel, 91wenwen.net. Launched October 2009, our China panel is now leading the industry with the highest active user proportion in mainland China, the highest visitation , and the highest Alexa ranking of any site of its kind:
- Over 300,000 active panelists (with approximately 700,000 total);
- Approximately 35,000 daily unique visitors; and
- 7,000 Alexa ranking globally.
So, how have we grown this panel? Best-in-class sample management practices. Daily, we check newly registered panelists as well as the last login of existing members – deleting any poor quality panelists regularly.
Another reason for our panel growth is likely the 91wenwen iPhone and Android app for the China market. Panelists there may participate in quick surveys and receive new survey notifications in real time – all from the convenience of their smart phones. These apps have helped us to greatly improve the response rate of our panelists in China.
Going forward, 91wenwen will continue to grow, focused on increasing recruitment for in-demand groups such as car owners, parents, affluent groups and more. And always, as with our panels in Japan and Korea, with an eye on maintaining industry setting panel management and user experience.
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