RPA to Attend AMA Research & Strategy Summit

Written by: Diane Wagner

Las Vegas, Here We Come!

It’s no secret by now that RPA is pro-conference.  So far this year, we’ve been to Market Research in the Mobile World (MRMW) in Cincinnati as well as ESOMAR Congress in Atlanta.  Next up for the US Team?  The AMA Research & Strategy Summit (RSS) in Vegas set for Oct. 1 – 3.

What caught our eye about this one?  Besides the great venue (Bellagio in Vegas), it was word of mouth.  Many of our clients have been mentioning they were going so we decided to check into it.  Turns out, there are lots of really interesting speakers.  And since we will only be attending (and not exhibiting), we will have ample opportunity to enjoy them.

Client side speakers such as:

1. Jeff Diskin – Global Head of Customer Marketing, Hilton;
2. Paul McDonald – Product Manager, Google (whom we saw speak to a packed ballroom at MRMW in Cincinnati);
3. Barry Jennings – legendary market researcher from Dell; and
4. Kelley Styring – from InsightFarm (who I’ve seen speak about her book, In Your Purse: Archaeology of the American Handbag, and who always enthralls a crowd).

And a roster of impressive supplier side speakers as well including:

1. Mary Ann Packo – CEO, Millward Brown North America;
2. Marc Litvinoff – President & CEO, ORC;
3. David Krajicek – CEO, GfK Consumer Experiences North America;
4. Mike Gettle – COO, TNS; and
5. Gian Fulgoni – Co-Founder & Chairman, comScore.

So, add that speaker list to a city like Las Vegas, where client entertaining at an almost endless list of fine dining options exists, and you’ve got a recipe for a great conference.  Let us know if you’ll be there – we’d love to see you! And if you’re not planning to attend, consider attending virtually by watching my live tweeting from the event @DianeTweeting.