Korea Quick Poll - Which is your primary media to access daily news?

From Korea - Here are the results of the quick poll we conducted on August 21st, 2010 about the way how people get information about daily issues.

Question: Which is your primary media to access daily news?
Total respondents: 6,041 

Results:                       

Internet                        - 4,296

TV                                 - 1,206

Newspaper                -     206

Friends and Family   -    126

Radio                           -    101

Other                            -      62

Free newspaper        -      47

Internet is now the most popular news platform in Korea based on our quick poll results. The overwhelming majority of Koreans (71%) use Internet to search out news because it is easier to access than from the televisions, radios or national print newspapers. You can check the article as soon as the news is uploaded. Getting news online allow consumers to assess and react to issues since most online news sites provide BBS or comment section under each news article. This makes reading news online more interesting. Further, online consumers also can share news link to their social networking sites, giving rooms for others for their opinions. Meanwhile, most portal sites in Korea such as Naver (http://www.naver.com) and Daum (http://www.daum.net) allow online users to set their main page and edit news lists based on their interests.

One-click generation has changed Koreans’ affiliation to news by becoming personalized and participatory.

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