RPA to Attend CASRO 37th Annual Conference

Written by: Diane Wagner

Scottsdale, Here We Come! 

RPA’s US Team continues on with a very busy conference season.  Less than a week after the AMA Research & Strategy Summit in Las Vegas, we will exhibiting at CASRO’s 37^th Annual Conference in Scottsdale, Arizona.  As members of CASRO, RPA attends this event every year.

Entitled, “Taking Control: Strategies for Transformative Times,” this year’s conference should have something for everyone – lessons from Wharton and Stanford, nuggets from social networking giants Facebook and Google, and a dive into Social CRM from Gartner.

So, when we’re not at the Booth, what will we be trying to check out?  There’s a lot to choose from, including:

• Google’s entrée into DIY surveys (Paul McDonald from Google will share how Google plans to make custom market research easy);
• Facebook’s Sean Bruich (Head of Measurement Platforms & Standards) will discuss how MR firms can best integrate data from a multitude of new sources; and
• Exploring social behavior with Mark Earls, author of I’ll Have What She’s Having (the title alone makes me want to check this out).

Troon North Golf Club 

Besides the intellectual fodder, the CASRO Annual always has great recreational activities to enjoy.  This year, we can choose from:

1. A golf outing at the renowned Troon North Golf Club (I don’t play golf but, depending on who’s going, maybe I’ll caddie?)
2. A scenic river tour (with no rapids!) to introduce guests to the beauty of the Sonoran Desert.
3. An excursion to Old Town Scottsdale to discover the heart and soul of the city.  Boutiques, art galleries, restaurants – oh my!  This may be the ticket for me ...

So, if you’ll be attending, we hope to see you – at the RPA Booth, a session and/or an outing!