The topic was 'How to spend their spare time while commuting'.
Total respondents: 6267
Question: What do you do while you commute?
Answers: More than half (51%) of the respondents voted listening to music while they commute, as public transportation like buses and trains are so crowded in the morning that they have limited space to do something else.
Many said they can do other things like reading newspaper or sending text messages while listening to music.
Reading books or newspapers got the second highest vote (13%). Panelists read books that they bring with them or free newspapers that they can get easily nearby subway stations.
In Korea, free tabloid newspapers are popular. They contain brief articles about politics, economics, and sports.
Other panelists said that they sleep (9%) or do nothing (11%) to take a break, while there are others who play mobile games (7%) to kill time. Recently you can find more people watching TV programs via Digital Multimedia Broadcasting (DMB) on their mobile devices. DMB is a digital radio transmission technology developed in South Korea as part of the national IT project.
It is really convenient to keep your eyes on a program you want to see. Many people turn on their DMB devices to watch their favorite programs while on their way home.
Today, most cell phones have the DMB function which is considered as the most important factor when buying a digital device.
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