Feb 15, 2011

LifeStyle Index - Instant Access to Chinese and Japanese Consumer Data

Though the Asian market is indeed one of the fastest growing markets in the world, it seems that only few researchers know what is actually going on in this unique region in terms of market insight. Therefore, it is always nice and helpful to have Asian partners who can provide you with vast local insight and market know-how. However, when you prepare a proposal and need those insights right away, it is often difficult to work with the partners on the other side of the globe mostly due to the difference in time zones, among other factors.

To solve this issue, Research Panel Asia (RPA) has released “LifeStyle Index,” an ASP service which in no time, allows its users to access, pull out, and analyze the data of consumers in Japan and China – the top two Asian markets. It enables users to have 24/7 data access on the consuming attitude, preference, and purchase behavior of the Japanese and Chinese consumers. In addition, it also lets its users to conduct a comparative research between these two countries. It is truly a helpful service, especially if you have projects in the Asian market.

LifeStyle Index, with its broad range of perspectives and useful functions, provides the research results on the lifestyle of Chinese and Japanese consumers. It is based on the results of RPA’s original surveys which were run using its proprietary panels. It contains the data of Chinese consumers located in the main cities (Beijing, Shanghai, and Guangzhou) with over 180 attributes, as well as newly released Japanese date with over 240 attributes. Additionally, LifeStyle Index allows users to create segments of consumers based on their target specifications, and make a comparison between these multiple segments. Simply put, it gives users a quick insight and valid market data to support your proposal in no time.

Currently, RPA is offering a 30-days free trial plan of the LifeStyle Index. Please sign up here to access your online consumer database of the fastest growing market.

Feb 2, 2011

Watch out with the details - Running online research in Asia : 3

When it comes to respondent attitudes or sensitivity towards the survey structure, it's difficult to say what the difference is in between the countries. However from the actual project management perspective, recently we've seen some examples that may need some consideration when running projects in Asia.

- Order of the survey questions.

Specifically in projects run by clients in NA and Europe, we sometimes see the general profiling questions mixed up with the main questions. We do get the point that this will lead to gathering somewhat the "real" data, but from our experience this has actually led to respondents' complaints and confusion asking if it's an error, not that it will encourage severe drop outs but to leave them with questions and suspicion towards international surveys.

- Surveys that require downloading of files.

Maybe it's a needless to say point for some researchers, but considering the sensitivity towards online secruity of Asian respondents, this is something clients do need to be aware. Response rate assumption obviously needs to be confirmed with the panel supplier, and to prevent as much as possible for this to lower, we would need to assure no harm for the respondents in a transparent manner.

This is how detail-oriented panelists can be, and knowing it or not will change the results of projects, in both long & short term perspective.