Sep 30, 2012

RPA to Attend AMA Research & Strategy Summit

Written by: Diane Wagner

Las Vegas, Here We Come!

It’s no secret by now that RPA is pro-conference.  So far this year, we’ve been to Market Research in the Mobile World (MRMW) in Cincinnati as well as ESOMAR Congress in Atlanta.  Next up for the US Team?  The AMA Research & Strategy Summit (RSS) in Vegas set for Oct. 1 – 3.

What caught our eye about this one?  Besides the great venue (Bellagio in Vegas), it was word of mouth.  Many of our clients have been mentioning they were going so we decided to check into it.  Turns out, there are lots of really interesting speakers.  And since we will only be attending (and not exhibiting), we will have ample opportunity to enjoy them.
Client side speakers such as:
  1. Jeff Diskin – Global Head of Customer Marketing, Hilton;
  2. Paul McDonald – Product Manager, Google (whom we saw speak to a packed ballroom at MRMW in Cincinnati);
  3. Barry Jennings – legendary market researcher from Dell; and
  4. Kelley Styring – from InsightFarm (who I’ve seen speak about her book, In Your Purse: Archaeology of the American Handbag, and who always enthralls a crowd).
And a roster of impressive supplier side speakers as well including:
  1. Mary Ann Packo – CEO, Millward Brown North America;
  2. Marc Litvinoff – President & CEO, ORC;
  3. David Krajicek – CEO, GfK Consumer Experiences North America;
  4. Mike Gettle – COO, TNS; and
  5. Gian Fulgoni – Co-Founder & Chairman, comScore.
So, add that speaker list to a city like Las Vegas, where client entertaining at an almost endless list of fine dining options exists, and you’ve got a recipe for a great conference.  Let us know if you’ll be there – we’d love to see you! And if you’re not planning to attend, consider attending virtually by watching my live tweeting from the event @DianeTweeting.

Sep 23, 2012

RPA China Panel Achieves Active Panel Size of 300,000

As the demand for online research in China continues to grow, so, too, does RPA’s China Panel,  Launched October 2009, our China panel is now leading the industry with the highest active user proportion in mainland China, the highest visitation , and the highest Alexa ranking of any site of its kind:
  • Over 300,000 active panelists (with approximately 700,000 total);
  • Approximately 35,000 daily unique visitors; and
  • 7,000 Alexa ranking globally.

So, how have we grown this panel?  Best-in-class sample management practices.  Daily, we check newly registered panelists as well as the last login of existing members – deleting any poor quality panelists regularly. 

Another reason for our panel growth is likely the 91wenwen iPhone and Android app for the China market.  Panelists there may participate in quick surveys and receive new survey notifications in real time  – all from the convenience of their smart phones.  These apps have helped us to greatly improve the response rate of our panelists in China. 

Going forward, 91wenwen will continue to grow, focused on increasing recruitment for in-demand groups such as car owners, parents, affluent groups and more.  And always, as with our panels in Japan and Korea, with an eye on maintaining industry setting panel management and user experience.