< Unstoppable lowering birthrate, aging society >
< Popularization of much higher education >
< "Parachute kids" booming - tween aged kids to start studying abroad >
These are some keywords relating to the children market and its real trend in the three now developed, main countries of Asia - Japan, China, South Korea.
Seeing various research conducted by our clients that seems to catch this wave and opposed to that, well, to be frank those that are "not following" this reality as well, we realize how the scene and situation in Asia is still an incomprehensible market especially in this category of kids and teens.
To be specific the major categories we see demand in this age group are definitely entertainment and education. While there are increasing amount of direct kids surveys and kids/parent pair surveys from our global clients, we strongly encourage to consider the following points.
1. Please make sure to clarify that the survey is for children, not the intial recipient. This note tends to be skipped, but remember that we are not able to send out directly to the kids, and by lack of the note our clients encounter massive amount of inintended screen outs.
2. Please expect there would be drop outs due to passing on from parents to kids. This cannot be helped as this method is the closest we could get to to approach kids on online surveys.
3. Please make sure to have the questionnaire translated into child-friendly language manner. For instance in Japanese, there are roughly two types of letters - Kanji(complicated Chinese characters) and hiragana/katanakana(simple syllabary characters). Kids start to learn Kanji from elementary school so do factor this into account.
According to our past feedback from various clients, we are very confident with our kids/teen survey data quality, however we'd really need our clients to work together in order to maintain the accuaracy.
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