RPA to Exhibit at The Market Research Event

Written by: Diane Wagner

Wrapping up the MR Conference Season for RPA’s US Team this year will be The Market Research Event.  We will be exhibiting at TMRE – this year, to be held November 11 – 14 at the Boca Raton Resort & Club in Boca Raton.

Caption:  Photos of TMRE 2011 (Source: iirusa.com)

Without a doubt, TMRE has been one of my favorite MR events over the years.  This year’s conference certainly has a lofty goal of “Transforming Insight Partners Into Strategic Consultative Leaders” and promising to be an event where “the world’s most influential big thinkers explore the intersection of Information and behavior.”  Based on my past experience, I’m confident they can deliver on those promises – especially given:

Excellent Speakers – including:

• Guy Kawasaki, former Chief Evangelist of Apple and co-founder of Alltop.com (speaking on how to influence people’s hearts, minds and actions);
• Robert Kozinets, Professor of Marketing at York University (on Netnography for social media insight); and
• Author Mark Johnson (on “Seizing the White Space” and Innovation).

Compelling Topics – including many new tracks at TMRE this year:

•  Social Media Listening;
•  Mobile & Technology; and
•  Trends with Hispanics and Millennialse;

Fantastic Networking – with one of the strongest rosters of Fortune 500 companies and MR firms around.

And, if we can get away from the sure-to-be-packed conference schedule, what looks to be a lovely setting. Boca Resort & Club (a Waldorf Astoria Resort) has been deemed an “icon of elegance” for more than 80 years – clearly not an overstatement based on their promo video:

So, with about a week to go, we’re looking forward to being there. And, if you’re there, please be sure to stop by our Booth (#515) to say hello!  Meantime, if not, be sure to follow me (@DianeTweeting) as well as @TMRE for live tweets “from the scene.”